Advertising
Can I put a "www.bobjones.com" bumper sticker on the back of my car to advertise my website, without using my broker's name?
According to my sources at DFPR, this would probably be ok, as long as there is no indication that he is offering real estate services. However, remember that when licensees engage in practices that are new, on the edge, or provocative, it often draws the attention and scrutiny of their colleagues. Thus, complaints may be filed, although unfounded. For those reasons, many may opt to take the path of least resistance and include the sponsoring broker's business name.
I joined Maloof not only because they are #1 in Real Estate sales in central Illinois, but also because they offer continuing education classes and keep us agents up-to-date with technology and the law.
Clients excited about their agent/broker now being associated with the company who holds the largest market share. They know the "Maloof" name because they see their signs all over the place.
Deborah Coughlon
